As we all know the levels of competition in commercial real estate are relatively high in most towns or cities. On that basis you have to stand out as the best person with property listings locally. That can be a difficult target to fulfil especially if you have some ‘average’ properties in your sale and leasing register. So it’s a really good idea to refine your selling and leasing processes and focus your marketing efforts on the better clients and properties.
So what is the important issue?
Here is a message to all ‘new’ brokers and agents……… Get focused on exclusive listing stock don’t chase around your market after every tenant and buyer that comes to you seeking help; typically they are not ‘loyal’ to you only, and you can lose a lot of precious time and money in responding to the requests of those random buyers and tenants. Read this article for more help.
Get your listings as a priority in your property market (you are then to be the listing agent); those listings will give you some real leverage and a better market foundation to build enquiry, inspections, and negotiations. Your listings will pull in enquiries to you and that is what you need to establish a reasonable commercial real estate business. Grow your database from genuine and qualified inbound enquiry.