New Client Prospecting Target Plan for Agents
The term “bread and butter” refers to new customers for a commercial real estate brokerage. In this video today, we share specific ideas about the most active prospects and clients in this property market.
What is your focus? You will be able to increase your market share in your town or city by increasing the quality of the customers you connect with and by adding more people to the database you keep track of.
Not all people are the best clients or prospects in your region to connect with. The takeaway here is that you need to exercise discretion in identifying and connecting with the most desirable customers in your region.
Ultimate Listing Formula Course for Agents
Client Choices and Types
Have you considered just who your clients should be by type and by location? Set some benchmarks in place for contacting the right people locally.
Are there other agents around you in your town and city? If you work in an area of real estate that is highly competitive, there will be plenty of other agents competing for the same business.
Every listing will or can be a competition. You can win that competition by being more ‘relevant’ and professional with your services. How can you improve your level of ‘attraction’ for the clients that you serve? Remove the barriers and be the agent of choice locally.
Prospecting Processes
For this reason, it is in your best interest to have a well-established professional prospecting process that you can use to build your network of property contacts and your portfolio of property listings.
You will have achieved success if you are successful in finding other listings before your competitors. So what is your plan to do that?
