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How to Give a High-Quality Listing Presentation in Commerical Real Estate

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In commercial real estate today, there are many ways to do a listing presentation, and through all of those things, the formula has to be just right. What is your ‘formula’ for a listing pitch or property presentation? Can it be improved? The answer is always ‘yes’.

It just takes time and practice to make your real estate presentation better than that of others. Build your listing story into how you engage with clients and prospects about their property and what you can do with it.

Engaging the thinking of the client with their unique property challenge has to be at the top of the agenda. A quality property presentation is a merging of many important facts and strategies and matching them all to the client’s situation and the property market today.

Think about the property, its location, the target market, and the best method of sale or lease. There are plenty of things that you can do there. That is why you do not need to be generic in any way. Marketing solutions in commercial real estate are important.

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New Property Cycle and New Presentation Ideas

As we move into this next and new property cycle, think about how you can improve your connection with the client and how you provide deep ideas about the property and the solutions available. There is no point in being ‘generic’ as an agent as you make your property recommendations.

In this commercial real estate agent video today, we give you some specific strategies to move your real estate presentations to the next level. Check out the listing presentation video right here.

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2 replies on “How to Give a High-Quality Listing Presentation in Commerical Real Estate”

Great piece of advice John. I have keen interest in ‘storytelling’ applications in B2B presentations. Can storytelling help in real estate too? What is your experience with storytelling?

Yes there are plenty of stories to create and share in commercial real estate and every agent should do that. The stories create value and strategy for a client to see and adapt to. Good idea.

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