In commercial real estate brokerage the focus that you have on prospecting and new business generation will help or hinder your career. A lot depends on how you establish your prospecting model and how you keep it running in a regular ongoing way to attract the right clients and the right property listings. (NB – you can get our commercial real estate resources here)
Many agents and brokers struggle with the new business process simply because it takes time and effort in a regular and ongoing way.
They understand that they really do need to connect with the right clients and investors, however they become distracted through the day to day events brokerage.
In this specific article, John Highman focuses on the special processes behind commercial real estate prospecting and what you can do to escalate your new business generation strategies.