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Solutions for Finding More Listings

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Daily actions are the things that you do regularly and consistently each day in commercial real estate brokerage.  Those actions can take your real estate business forward with some real momentum. So, as an agent, you can focus on building your new business activity. It is all about finding people to talk to and as part of that creating listings in the target market segments that you prefer.

Agents Think to Reflect Grow and Act

If you work in sales or leasing, there is plenty to think about there as you shape your business solutions.  Choosing the right tasks in your real estate business day will help you get ahead. So, there is a control process here for you to think about. Controlling your day, your thoughts, and your actions. Are you ready for the challenge? Let’s help with that.

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Strategies to Boost Your Real Estate Business

The items you can repeat and refine in prospecting are the solutions to getting new business activities around you.  Top agents focus on their systems and activities. Consistency will take you forward as part of that.

There are three strategies to consider in moving ahead in this property market.

  1. Time Allocations – Your time and how you use it will be on the top of your list each day as the most valuable resource that you can use.  You will not control all your day, and there are administrative issues and meetings to attend regardless of how good you are at your diary management.  So, do not stress about trying to control all your time; you will not achieve that level of control.  What you can do, however, is set aside 50% of your day to direct marketing and real estate prospecting.  Put that as the number one item in your diary each day.  That time can be controllable and focused on the rules and the activities that you set.  How do you want to prospect for new business?  Try the telephone each morning and drop business cards in a zone when you are out of the office.  Fifty calls and fifty cards are good strategies to work to.
  2. Direct Communications – This is where many agents struggle.  They do not do enough direct marketing that can lead to conversations.  The top agents of the market do not struggle, and they ensure that they are talking to people every day.   Create lots of conversations that are directed to new people and those that you have already qualified.  Plenty of discussions should be the focus of your real estate day.   Double your call time and your outbound call numbers.  Make more calls than ever before.  Create more conversations than ever before.  Expect that some people will not have an interest or a need currently with commercial property. Still, your professional approach and good questioning can help you find the following listing requirements or transaction. Ask good questions and create meaningful conversations.  Repeat the call contact at least every 90 days with the people that have some potential that you have identified.
  3. Comprehensive Marketing – Choose your channels of marketing.  Match the channels of marketing with property investors and business owners.  Direct all your outbound telephone calls and meetings into those groups.  There will be people wanting ideas, information, leads, strategies, and property solutions.  So comprehensive marketing and the best channels for that are those that allow you to talk to people.  Forget about sending emails and posting social media; they are not ‘Class A’ marketing approaches.  Escalate your conversations and create plenty of them as you reach out to the new people in this property market. Connect and converse with people in a reasonable volume each day. That is the best way to grow your real estate business.

So, these three marketing methods should focus on most real estate agents in moving ahead now.  The listings are out there. Your daily activities can be refined to these three strategies.  Look for results and create those conversations. 

Engagement is the rule of the day, and direct all your time into the people that exist in your target markets of investors and business owners.  It is time to thrive in this new property sales cycle, and these strategies today can help you do that.

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