You should never leave your commercial property adverts untouched for more than a couple of weeks. The issue here is that you can and should refresh your exclusive listings so you can build your target market interest. The first impression of a property advert may be ‘plain and boring’ to some people. So the revamping…
There are a number of lucrative real estate markets to consider in commercial real estate brokerage. It doesn’t matter if you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it. There will be property owners and business owners needing your help. There is no point in being…
You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings. There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you…
Attracting people and interest to a property marketing campaign is critical. In sales and leasing, the rules are the same. There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…
In commercial real estate sales brokerage, you can and should keep your personal marketing plan simple and direct. It must be something that you do every day, so the simplicity of things is quite important. Don’t over complicate your real estate business or your efforts. The sales and leasing parts of commercial real estate…
In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week. As you bring in a new property listing, the advertising and marketing process is the next factor to work on. The marketing message must be clear. This then is where your marketing skills in…
In most towns or cities there are plenty of commercial properties on the market for sale or lease. On that basis, the promotional process of any exclusive listing must be planned and structured. More effort must go into the marketing process. In saying that, there are some key principles to follow and optimize. When…
When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The…
The promotion of a commercial property is a special process, especially if you want to create good interest from a target audience. Every property promotion must be adapted to the elements of the location, the prevailing market conditions, and the target market. Exclusivity is part of the property promotion process; open listings really don’t count…
In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is too easy in our industry to be ‘ordinary’ and ‘generic’ in property or services promotion; it is too easy to be ‘the same’ as all those other…
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