How to Leverage Online Marketing Channels in Commercial Real Estate
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How to Leverage Online Marketing Channels in Commercial Real Estate

Online website portals are not just a part of but a driving force in the commercial real estate market. They attract many enquiries from potential buyers or leasers, making their incorporation into property marketing campaigns necessary for agents and investors. This comprehensive integration carefully considers media choices, campaign strategies, advertising layout, and promotional messages. Understanding…

Eight Ways to Use Internet Portals for Effective Commercial Property Marketing

Eight Ways to Use Internet Portals for Effective Commercial Property Marketing

It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites.  On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals.  There is, however, a cost…

The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage
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The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  Brand is everything in the property industry; focus on your personal image and profile first and…

Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…

Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share.  The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work.   It has been that way for years…

Commercial Real Estate Agents – Advertising and Marketing Strategies
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Commercial Real Estate Agents – Advertising and Marketing Strategies

Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…