Eight Ways to Use Internet Portals for Effective Commercial Property Marketing

It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites.  On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals.  There is, however, a cost […]

The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  (NB – you can get plenty of marketing ideas for commercial real estate right here in […]

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Sales

Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you […]

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you […]

The Key Rules of a Top Quality Advertising Campaign

You only have one chance to capture the attention of your target market in commercial property sales and leasing.  The first 3 weeks of any promotional campaign will be so important to the message, inquiry generation, and inspection process. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate […]

Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share.  The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work.   It has been that way for years […]