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Brokerage

8 Ways of Mastering Commercial Real Estate Brokerage Market Share

When you consider your town or city, there will be zones allocated to you as a broker or agent, and those zones will be for generating specific new business in commercial real estate sales or leasing.  The zone or territory doesn’t need to be too big, but it does need to contain reasonable levels of […]

Easy Ways for Writing Advertising Copy in Commercial Real Estate Brokerage

Writing a property advertisement should be easy if you follow the rules.   A good advert will attract more people and better inquiry; that’s the goal.  Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market.  Nothing is then special from a […]

Packaging and Marketing Your Commercial Real Estate Brokerage Services

In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies.  You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business […]

Essential Marketing Rules for Commercial Real Estate Agents

In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts.  That being said, any open listings are and should be a ‘generic’ marketing approach.  If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy […]

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