How to Increase Website Traffic in Commercial Real Estate Brokerage

When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings.  That is a good target to work with.  It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The […]

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Sales

How to Break Away from the Sales Competition in Commercial Brokerage

When you work as a commercial real estate broker or agent, your position in the market is critical to your attraction of new property listings and conversion of good quality clients.  An analysis of your competition is therefore valuable as the year starts and progresses.  Know your position in the local area as an industry specialist; […]

How to Be Ahead of the Game in Your Commercial Property Marketing

In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is too easy in our industry to be ‘ordinary’ and ‘generic’ in property or services promotion; it is too easy to be ‘the same’ as all those other […]

How Success Breeds Success in Commercial Real Estate Brokerage

The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can […]

Online Marketing Plans for Commercial Real Estate Brokers

The online part of ‘promotion’ in commercial real estate brokerage is unique.  You have two directions to take here; firstly, that of your listings, and secondly your personal profile; you should have both active always. (NB – you can learn about commercial real estate brokerage strategies here) Create a marketing plan for each aspect of […]

Secrets of a Power Marketing Campaign for Commercial Brokers

There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today.  The competition will ‘walk all over you’, then take your listings and your clients.  The generic agent doesn’t attract much business, retain it, or convert it.  You have to be the best solution for the […]