Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The…
When you work as a commercial real estate broker or agent, your position in the market is critical to your attraction of new property listings and conversion of good quality clients. An analysis of your competition is therefore valuable as the year starts and progresses. Know your position in the local area as an industry specialist;…
In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is too easy in our industry to be ‘ordinary’ and ‘generic’ in property or services promotion; it is too easy to be ‘the same’ as all those other…
The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…
The online part of ‘promotion’ in commercial real estate brokerage is unique. You have two directions to take here; firstly, that of your listings, and secondly your personal profile; you should have both active always. (NB – you can learn about commercial real estate brokerage strategies here) Create a marketing plan for each aspect of…
There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today. The competition will ‘walk all over you’, then take your listings and your clients. The generic agent doesn’t attract much business, retain it, or convert it. You have to be the best solution for the…
There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage. The competition will ‘walk all over you’, then take your listings and your clients. That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…
In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share. The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work. It has been that way for years…
Some commercial property listings stay on the market for too long. They are promoted poorly or inadequately. The end result is something that just about every potential buyer or tenant has heard about. So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…
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