How to Design Effective Marketing Campaigns in Commercial Investment Property

How to Design Effective Marketing Campaigns in Commercial Investment Property

Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…

How to Choose a Quality Marketing Agency in Commercial Real Estate Brokerage

Marketing in commercial real estate brokerage is quite a special process.  The larger brokerages usually appoint a specialist consultancy group to assist with marketing control, costing, and recoveries. Over the last 10 years the vast array of promotional initiatives available to us both online and offline is truly amazing.  Sometimes it is difficult to cover…

4 Guaranteed Ways to Ramp Up Your Marketing in Commercial Real Estate Brokerage

Marketing will always be a big part of property promotion in sales and leasing brokerage.  That being said, there are many different ways to approach the process.  There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’.  Any client that gives you (and every other agent in…

Commercial Real Estate Brokerage – Marketing Is Not Direct Selling and Heres Why

In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress.  In saying that, it is not a direct selling process.  Marketing is more about positioning and awareness than it is about transacting.  When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…

Commercial Real Estate Brokers – Putting Originality into Marketing

When it comes to marketing and leasing any commercial property investment, you can undertake plenty of preparation when it comes to formulating the correct property promotion and advertising content. Understand your target market, the property, the client, and the prevailing market conditions.  Frame your property advertising accordingly to attract the best levels of enquiry and…

The Ways Top Brokers in Commercial Real Estate become Great Marketers

Like it or not, the most important part of commercial real estate brokerage today is that of marketing.   Everything hinges on it and from it.  The sales, leasing, and property management processes all involve factors of marketing; nothing works without marketing. You can take that promotional concept into your real estate strategies and build a…

Create Some Marketing Intensity – Commercial Real Estate Agent Chart

Create Some Marketing Intensity – Commercial Real Estate Agent Chart

Let’s focus on some real marketing intensity!   When you need to market something in sales, leasing, or property management, there are some good and bad ways to do it.  This chart should help you stay on track and improve your results. Look at your own marketing efforts and see if you can focus more….

Selling Yourself as a Commercial Real Estate Agent Expert
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Selling Yourself as a Commercial Real Estate Agent Expert

In commercial real estate agency, you are the first product to sell to your clients, prospects and market place.  Every salesperson must sell their relevance first, and do so in a comprehensive and professional way. In commercial property today, the prospects that we work with want to connect with good salespeople that really know the…