There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
When you list a commercial or retail property for sale or lease, you want to attract inspection requests and improve your enquiry numbers. Marketing is everything in brokerage today. Create a checklist and here is how. You want plenty of enquiry coming your way. How do you achieve that? Create a plan for your marketing…
In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week. As you bring in a new property listing, the advertising and marketing process is the next factor to work on. The marketing message must be clear. This then is where your marketing skills in…
In commercial real estate sales, there are a few proven strategies that will allow you to improve your results as a broker or agent substantially. Consider these systems below and merge them into your real estate business model. Top agents do these things in a regular ongoing way. Results usually come to those agents and…
When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The…
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy. That then creates a problem in the…
In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus. The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…
You are your ‘brand’ in commercial real estate brokerage. Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for. Brand is everything in the property industry; focus on your personal image and profile first and…
You only have one chance to capture the attention of your target market in commercial property sales and leasing. The first 3 weeks of any promotional campaign will be so important to the message, inquiry generation, and inspection process. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate…
In commercial real estate brokerage, you really do need to stand out as the property specialist for the location. People must remember you at the right time when they get to a challenge relating to sales, leasing, and property management. They need to recall your skill and relevance to their property situation; you need a…
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