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How to Create Compelling Investment Property Marketing Materials and Messages

There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…

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Marketing Checklist to Boost Property Inquiries in Commercial Real Estate Brokerage

When you list a commercial or retail property for sale or lease, you want to attract inspection requests and improve your enquiry numbers.  Marketing is everything in brokerage today. Create a checklist and here is how. You want plenty of enquiry coming your way.  How do you achieve that?  Create a plan for your marketing…

Step by Step Guide to Writing Adverts in Commercial Real Estate Brokerage

In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week.  As you bring in a new property listing, the advertising and marketing process is the next factor to work on.  The marketing message must be clear. This then is where your marketing skills in…

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How to Increase Website Traffic in Commercial Real Estate Brokerage

When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings.  That is a good target to work with.  It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The…

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How to Reinvent Good Quality Commercial Property Marketing

All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description.  The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy.  That then creates a problem in the…

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Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…

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The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  Brand is everything in the property industry; focus on your personal image and profile first and…

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Create a Top Agent Network in Commercial Property Brokerage

In commercial real estate brokerage, you really do need to stand out as the property specialist for the location. People must remember you at the right time when they get to a challenge relating to sales, leasing, and property management. They need to recall your skill and relevance to their property situation; you need a…

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