The Principles of Client Service and Communication in Commercial Real Estate Brokerage

When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers.  There is a choice here that is so logical from a customer contact and business perspective.  (NB – you can get […]

5 Ways to Get Your Prospects to Connect with You

In commercial real estate brokerage, you want your prospects to remember you at the right time when they need property help. That is the time when they need help with sales leasing or property management activity. Get more broker tips here. So what do you want?  You want them to call you as the specialist […]

How to Build a Client Base of Property Opportunity

As a broker or an agent in commercial property today you will have plenty of clients and prospects to connect with frequently and regularly if you look deeply and directly at your market place. Your client base should be at the center of your business activities so that you can drive transactions and listings at […]

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Sales

Capture Customers the Right Way in Commercial Property

In commercial real estate brokerage, the customers and the clients that we work with are not always right when it comes to listing, pricing, selling, leasing, or property negotiation. There will be factors relating to a transaction that they fail to understand, appreciate, and or accept. The only way you can effectively work through that […]

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Sales

Perceived Value Formula for Commercial Real Estate Brokers

Most brokers and agents struggle to convert listings simply because they are too ‘ordinary’ in the services that they offer and or the way that they go about their property marketing.  The clients and prospects they pitch to have no reason to choose one agent above the others, given that so many are offering local […]

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Brokerage

Commercial Real Estate Brokers – How to Calculate Your Clients Loyalty Value

In commercial real estate brokerage, some clients are better than others for you in new business, commissions paid, and repeat business. You simply must understand that ‘value’ equation and the levels of ‘loyalty’ that some clients bring to your real estate market share. Make the right choices in just who you act for and work […]

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Brokerage

Commercial Real Estate Brokerage – How to Attract More Quality Listings

In commercial real estate brokerage today there will always be elements of competition when it comes to finding new business opportunities.  Many client presentations will be undertaken through some competitive process and a few agents are likely to be chasing the same business and or client. Other agents will be enticing the interests of the […]

How to Source and Service the Best Commercial Real Estate Clients

Clients are everything in commercial real estate brokerage.  You need plenty of them and a degree of quality should be prevalent in your client list.  Understand the best people that you should be connecting with locally and then design a system to reach out to them. When you know the right people, and when they […]

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Brokerage

Commercial Real Estate Brokerage – A Simple 6 Step Formula for VIP Client Engagement

In commercial real estate brokerage the VIP customers that you find and nurture over time will likely be your best customers.  They will be the sources of referrals and repeat business across sales, leasing, and property management. There is a well-known business formula that has been quite popular over the years called the ‘Pareto Principle’.   […]

Why Business Relationships in Commercial Real Estate are Critical to Listings and Commissions

If you want a reasonable commercial real estate brokerage business, it is critical that you think about how you can build some valuable business relationships into the future. Understand the important people in the general location that you can talk to in a meaningful way.  Seek them out and grow your contact systems. It takes […]

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