The Principles of Client Service and Communication in Commercial Real Estate Brokerage
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The Principles of Client Service and Communication in Commercial Real Estate Brokerage

When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers.  There is a choice here that is so logical from a customer contact and business perspective. Knowledge and information about property…

Capture Customers the Right Way in Commercial Property

Capture Customers the Right Way in Commercial Property

In commercial real estate brokerage, customers and clients are not always right when it comes to listing, pricing, selling, leasing, or property negotiation. They will fail to understand, appreciate, or accept factors relating to a transaction. The only way you can effectively work through that problem is from a base of third-party information and locally…

Commercial Real Estate Brokers – How to Calculate Your Clients Loyalty Value

Commercial Real Estate Brokers – How to Calculate Your Clients Loyalty Value

In commercial real estate brokerage, some clients are better than others for you in new business, commissions paid, and repeat business. You simply must understand that ‘value’ equation and the levels of ‘loyalty’ that some clients bring to your real estate market share. Make the right choices in just who you act for and work…

Commercial Real Estate Brokerage – How to Attract More Quality Listings

Commercial Real Estate Brokerage – How to Attract More Quality Listings

In commercial real estate brokerage today there will always be elements of competition when it comes to finding new business opportunities.  Many client presentations will be undertaken through some competitive process and a few agents are likely to be chasing the same business and or client. Other agents will be enticing the interests of the…

Commercial Real Estate Brokerage – A Simple 6 Step Formula for VIP Client Engagement

In commercial real estate brokerage the VIP customers that you find and nurture over time will likely be your best customers.  They will be the sources of referrals and repeat business across sales, leasing, and property management. There is a well-known business formula that has been quite popular over the years called the ‘Pareto Principle’.  …

Why Business Relationships in Commercial Real Estate are Critical to Listings and Commissions

If you want a reasonable commercial real estate brokerage business, it is critical that you think about how you can build some valuable business relationships into the future. Understand the important people in the general location that you can talk to in a meaningful way.  Seek them out and grow your contact systems. It takes…