How to Build a High-Quality Client List Faster

In commercial real estate, clients are everything and should form the basis of your business and ongoing prospecting activities.  There are ways to do that faster and achieve better results than the averages.  Get your client contact system underway and you will find the right people, listings, and transactions all waiting to be converted. Here […]

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Brokerage

Direct Marketing to VIPs Guaranteed

In commercial real estate brokerage, some clients are more valuable to you, and those clients should be segmented off and communicated with differently.  In that way, you can build higher levels of conversion with better classes of property and transaction activity. Think about these questions: How many VIP clients or prospects do you have now? […]

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Brokerage

Why You Should Put the Customer at the Centre of Your Commercial Real Estate Career

Every commission that you want to earn in your career as a broker or an agent in the future is currently in someone else’s pocket. On that basis, you need plenty of clients to serve, and those clients need to trust you as the expert for the location.  You will also need plenty of prospects […]

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Sales

Planning the Strategy of Client Contact and Prospecting New Business

In commercial real estate brokerage, and as an agent or broker, you need to get in front of plenty of people as part of an ongoing contact and prospecting model. Connecting with the right people is part of the equation, so there are choices to be made with that. However, relevance is also something that […]

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Property Management Sales

The Role of a Successful Key Account Manager in Commercial Real Estate Brokerage

In commercial real estate brokerage, there are very likely to be some key accounts in your city that need special attention over time and in certain ways.  In the bigger brokerages, it is common to have key account managers to assist in the client engagement process.  Experience and market coverage supports the process.  (NB – […]

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Sales

Seven Ways of Attracting Clients and Providing Top Commercial Brokerage Service

It takes time to build customer value and loyalty in any industry.  Customers and clients are at the centre of most if not all property activity; given that rule, you want prospects and customers to remember you at the right time as they consider property choices and change.  How well do you know your clients […]