There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
This podcast is all about shopping centre marketing. A good retail marketing campaign will help boost sales and lower vacancies in the typical retail property. Build your marketing plan to boost property performance in so many ways. What do you need to think about? Here are some important questions to consider in your shopping centre…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions. That being said, there are different ways to market and alternative strategies to cover. Try these for starters: These things are quite special. Unfortunately many agents take the ‘easy’ generic way out when it comes to…
When you take on a commercial property for lease or sale, consider the potential of the property to attract enquiry and achieve a result. The best properties should be given a larger percentage of your time and effort. Assess your listings on the basis of: Price or rent range – How relevant is the asking…
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