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Brokerage Marketing

Market Share Tools for Commercial Real Estate Brokers

Commercial real estate is competitive in any town or city. Market share and territory control are good goals to work to.  Other strategies to pull into the process would include listing exclusivity, vendor paid marketing, and online marketing; everything can be improved when you think about it.   Strive to be better than your competitors […]

Essential Sales Force Training Systems in Commercial Real Estate Brokerage

In commercial real estate brokerage, the sales-force has to be trained in a regular way, and the skills of every broker and agent should be refined and improved in that way over time.  Let’s face it, there will be differences in the way each person in the team approaches the job, the clients, and the […]

Commercial Real Estate Brokerage – How to Dislodge a Competitor and Gain Market Share

When you work a zone or a precinct of properties in commercial real estate brokerage, you will soon know just who your competitors are and whether they are any good at what they do.  You will also know how they position themselves in the property market to attract new business.  What can you do now […]

Quit Waiting for New Commercial Real Estate Business – Do It Now

In commercial real estate agency you cannot and should not wait for the market to come to you.  For some agents it takes a little while to grasp that fact; the sooner the better is the observation. Action is a valuable discipline for real estate agents.  Procrastination does nothing for business growth and income opportunities.  […]

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