In commercial real estate brokerage, there is no point in being the same as every other broker or agent in your location when it comes to property marketing and promotion. Ordinary properties do not create much inbound inquiry or interest. When you have a good quality listing to work on, it demands the best of…
When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…
Commercial real estate brokerage is not an industry for the fainthearted salesperson looking for a part time job. Real strategy and specialization is always required as part of a fixed business plan and action approach to the local property market. The word ‘local’ is really important here. Most of your new business will come ‘locally’….
In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
When you promote a property for sale or lease in commercial real estate brokerage today, it pays to spend more time at the front end of the marketing effort and particularly with the campaign design and release. There are various strategies and quality checks that you can use and optimize to improve inquiry outcomes and…
When it comes to promoting any commercial real estate listing today, make sure that your advertising strategies are clearly aligned to the target market, the location, and the property type. You only have one opportunity to create market interest and enquiry with any fresh and new listing. Consolidate your advertising strategies so that they are…
In commercial real estate brokerage your reputation is everything. You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location. Brand management and the marketing of the personal brand that…
Everyone knows that the traditional newspaper media has limited value in commercial real estate marketing. The internet just keeps getting stronger and more innovative each year when it comes to property advertising and promotion. It directly follows that real estate agents and brokers really do need to know how to make online marketing more effective…
In commercial real estate brokerage you will get more momentum and results from your local property market when you automate your marketing. Regularity is really important in spreading the message about your property skills and business. For most ordinary agents, the process of personal marketing is tedious and random; unfortunately that then leads to slow…
In commercial real estate there are plenty of things to do in attracting more readerships to your advertisements. It is one thing to use the right choices of media; it is another to encourage readership and enquiry. You can make your marketing really sizzle through simple strategies. Here are some marketing rules to set the…
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