In commercial real estate brokerage, your marketing should be matched to the location and the target audience you are seeking to attract. Both of those focus points are non-negotiable and must be active in the advertising copy and images you use. Every marketing dollar should be spent with care and precision. Consider your location, your…
In any client conversation or sales pitch in commercial real estate brokerage, the information that you put forward must be ‘real-time relevant’. Good information about the location will help the client accept that you are the agent of choice for the listing challenge or the active deal. Preparation is the key to making your listing…
When a real estate agent is preparing a commercial property for sale, the marketing programme really needs to be comprehensively structured, particularly towards the end target market. Each town and city will have their own levels of enquiry relative to property types and locations. This is where the high value of commercial real estate agents really…
When it comes to the marketing and advertising of commercial real estate today, it is critical to identify the correct target market and tap into it as part of the property promotion process. The days of generic marketing are well gone and we now have limited enquiry for any given property listing. To some degree,…
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