In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry. Your brand is both that portrayed for the brokerage
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Your real estate brand is worth something when it comes to new business in commercial real estate. Over time your real estate brand should be built up in the area
A real estate broker that overlooks the importance of branding in their marketing will have difficulties in attracting and keeping both clients and new business. The brokerage brand supports the