Marketing Mix Modeling for Commercial Real Estate Brokerage

In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry.  Your brand is both that portrayed for the brokerage and for yourself.  Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client […]

Commercial Real Estate Brokerage – How to Get Some Leverage into Your Brand

Your real estate brand is worth something when it comes to new business in commercial real estate.  Over time your real estate brand should be built up in the area that you work, and consolidated by direct marketing.  It’s a personal thing and every agent should be doing exactly that. It should be said that […]

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Brokerage

Commercial Real Estate Brokers – Achieve Top Rankings with Brand Awareness

A real estate broker that overlooks the importance of branding in their marketing will have difficulties in attracting and keeping both clients and new business.  The brokerage brand supports the marketing process; that being said the brand itself comes in across a number of levels of client and customer interaction.  You are also part of […]

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