In commercial real estate brokerage, your brand is a big part of your success over time. That brand is both personal and business based; it should consolidate and grow in a positive way. What is the target here? You want people to remember you and contact you when they get to a property challenge or…
In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry. Your brand is both that portrayed for the brokerage and for yourself. Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client…
Today, the commercial property market is quite competitive in sales, leasing, and property management. The only way to move ahead and get results is to stand out as the best choice of agent for the property and the client. While it is easy to say, the concept of ‘agent relevance’ to a listing is a…
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