So you want to establish a commercial real estate brokerage? There are a few issues to look into and resolve, plus plenty of opportunity. Local area coverage is one thing, but a full understanding of the property market and the competition is really important if you want to get some traction in building your business…
One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget. In saying that, the brand for the broker should be overwhelmingly positive and professional in every…
The online world has taken over a large percentage of marketing and branding for commercial real estate agents. Certainly that is the case with listed properties but the process is largely overlooked when it comes to personal marketing. It is time to consider just what you can do for yourself in lifting your brand as…
Are you the best commercial real estate broker in your town or city? Does your image or brand tell that story? These are important questions to those agents and brokers that want to dominate market share. There are many commercial real estate agents in most towns and cities today. Some are better than others. The…
In commercial real estate brokerage, you are the ‘product’ in many respects. Forget about the property type and the price. It’s all about the value and the relevance that you bring to your clients and prospects. They have to see that you really are the ‘real deal’ when it comes to resolving their property pain….
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