Send the right message to the people in your contact list in commercial real estate. Make the contact yourself. So many brokers and agents use ‘other people’ and even call centres to canvass and contact the people in their database. It is a bad move; it is disrespectful and shows the people in your database…
Momentum is the most important ingredient in your prospecting funnel. Every day something has to happen to put more leads and properties into the funnel. Constant contact will help you find the activities to tap into. Look into your contact list and segment the people. Differentiate your VIP’s from everyone else and connect with them…
In commercial real estate brokerage, you need to have a comprehensive database of prospects that you can connect with regularly and directly for any property related reason. The client or prospect list should be split into groups, zones, prices, rents, timing, and many other categories that will allow you to find and match the right…
When you consider the various directions of your commercial real estate career, a database should be at the centre of everything that you do. When you connect with a lot of people in an ongoing way, you will find property opportunity to work with. (N.B. these ideas are also sent out to regularly to our…
As a broker or an agent in commercial property today you will have plenty of clients and prospects to connect with frequently and regularly if you look deeply and directly at your market place. Your client base should be at the center of your business activities so that you can drive transactions and listings at…
Over the years, the top agents I have seen and coached have been highly biased towards their client list and contact system. They spent at least half of their day in the local area talking to people; that’s how they found leads and opportunities. Essentially the clients that we serve are at the center of…
As I talk with many different commercial agents and brokers around the world. I see the age-old problem of daily diversions and distractions. Recently I was in Hong Kong running a workshop on Commercial Leasing. It’s interesting to note that the property industry is not that much different country by country. Sure, the market indicators…
There are various things that you can do when it comes to growing your commercial property brokerage activities locally over time. You can do those things consistently and effectively over time. Every broker and agent should have a marketing plan dedicated to that focus, and that plan should be activated every day. At a personal…
In commercial property brokerage, there are many challenges each day to work through. This is particularly the case where you are growing market share and new client lists. Eventually things start to take shape and your foundation of new business can be there for you to work on over the long term. So what is…
In commercial real estate brokerage, take the time to understand what your ‘hot buttons’ may be when it comes to listing and commission conversion. You can then adjust your activities to improve results and key performance indicators accordingly. Understand your strengths and weaknesses, then take action with the right strengths as ‘hot buttons’. What is…
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