The 5 Steps to Establishing Your Cold Calling System in Brokerage

The 5 Steps to Establishing Your Cold Calling System in Brokerage

Making cold calls can be and most likely is the most challenging aspect of commercial real estate brokerage.  Connecting with new people requires a mindset and a systematic approach.  It is perhaps the fastest way to grow your real estate business and yet also the most frustrating, given the level of discipline and drive required…

Cold Calling Business Model for Commercial Real Estate Brokerage

Cold Calling Business Model for Commercial Real Estate Brokerage

In commercial real estate brokerage, a cold calling system is critical to your new business prospecting processes. If you avoid the process, then you are walking away from the fastest way to create new leads and opportunities. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot…

Commercial Real Estate Brokerage – How to Replace Market Negativity with Productivity

In any given calendar year, the commercial property market will change in a number of ways.  Enquiry rates shift around, and local prices and rents fluctuate.  It is very easy for an ‘ordinary’ agent or broker to think that the property market is full of ‘negative’ indicators. The market facts The property market is not…

How You Can Solve Cold Call Reluctance Faster in Commercial Real Estate Brokerage

How You Can Solve Cold Call Reluctance Faster in Commercial Real Estate Brokerage

When you work in commercial real estate brokerage, the concept of cold calling is (or should be) high on the list of skills to learn.  Once you start the call process, you should not stop; the skill continues for the entire time that you are in the industry. Practice and persistence will help you move…

The Real Facts About Cold Calling Scripts and Why You Don’t Need Them

The Real Facts About Cold Calling Scripts and Why You Don’t Need Them

Cold calling can be a challenge for many a commercial real estate broker or agent.  The facts of the matter is that cold calls have to be made if you want to get anywhere in commercial real estate today. Today the telephone is a valuable prospecting tool for new business for most brokers and agents….

Resolving Cold Call Reluctance in Commercial Real Estate Brokerage

In commercial real estate today, ‘call reluctance’ can be a big problem for you holding back your progress has an agent or broker.  To deal with that cold calling and telephone prospecting involves a disciplined and systemized approach. In the early stages of cold calling, you will always have some frustrations to deal with, some…

Commercial Real Estate Agents – Why Do You Hate Cold Calls?

Commercial Real Estate Agents – Why Do You Hate Cold Calls?

It is an interesting question to ask.  Why do you hate making cold calls in commercial real estate?  It is a common problem and yet the cold calling process has such significant benefits for commercial real estate agencies and salespeople.  Some of the bigger benefits are more clients, better leads, quality listings, and growth in…