Marketing Sales

Building Bridges Through Cold Calling: A Must-Have Skill for Agents

Where are the clients and listings you seek in commercial real estate today? They are out there, waiting to be found. The best way to engage with them is to use the telephone systematically. Cold calling builds bridges of trust and confidence with ‘property-interested people’. Many people in the property market need ideas or solutions […]

The Truth is Cold Calling Works – These are The People to Call

In commercial real estate brokerage, there are some important people to contact as part of a cold calling system of ongoing contact.  In this chart by John Highman, you can get plenty of good call results by sticking to these groups of people as prospects in your real estate business.  Decide how you will approach […]


Dont Cold Call in Commercial Real Estate Until You Listen to This

In commercial real estate brokerage, there are a few things to understand about making cold calls and reaching out to new people.  The telephone can boost your real estate business faster than anything else, however, there are some skills to learn.  This audio program will help you with the skills of cold calling. Most agents […]


6 Truths About Cold Calling in Commercial Real Estate Brokerage

The telephone can be your ‘friend’ or ‘enemy’ in the commercial real estate business.  The most successful agents and brokers get telephone processes under control and use them in a variety of ways as part of their business day.  The telephone is their ‘friend’. Don’t take too long to develop your telephone prospecting skills and […]


Do Not Try Another Cold Call Without Reading This

The telephone is a powerful prospecting tool in commercial real estate brokerage, and in saying that, certain things should be understood if you are going to make it work with good results as part of your business model. Stay on task and improve your skills.  As a broker or agent, you can waste a lot […]


The 5 Cold Calling Commandments that Work in Commercial Real Estate Brokerage

A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process.  They do not recognize that prospecting via the telephone is an essential part of the property business; they then do […]

Cold Calling Business Model for Commercial Real Estate Brokerage

In commercial real estate brokerage, a cold calling system is critical to your new business prospecting processes. If you avoid the process, then you are walking away from the fastest way to create new leads and opportunities. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot […]

Leasing Sales

Best Cold Calling Tips for Commercial Real Estate Agents Today

Many commercial real estate agents and salespeople hate the cold calling process. On that basis, they tend to avoid the activity as much as possible.  Telephone canvassing is a valuable new business process in brokerage. That being said, the most successful commercial salespeople in the industry understand the power of the new business and calling process […]

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