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Marketing Podcast

Cold Calling Success Simplicity

When you tell a salesperson in commercial real estate to start making more cold calls locally to grow his or her business, he or she usually embarks on something that they have not done before or at best have little training on. It is a new competence and a new process for most agents.  That […]

The Truth is Cold Calling Works – These are The People to Call

In commercial real estate brokerage, there are some important people to contact as part of a cold calling system of ongoing contact.  In this chart by John Highman, you can get plenty of good call results by sticking to these groups of people as prospects in your real estate business.  Decide how you will approach […]

Commercial Real Estate Cold Calling Chart to Succeed

This chart simplifies the cold calling processes for brokers and agents.  It will help you see what to do in looking for new contacts and business, and then how to approach the telephone prospecting processes for yourself. Most agents and brokers know that they have to attract new business.  They will also know that the telephone […]

Categories
Brokerage

How You Can Improve Cold Calling in One Day in Commercial Real Estate Brokerage

There are simple things that you can do in making successful commercial real estate cold calls.   Your success rate evolves almost entirely around your skills and conversational ability in making prospecting calls.  Understand the property market for what it is, know your targeted groups of people, and then start making your calls. In this audio […]

Categories
Sales

Here is a Plan for Successful Cold Calling in Commercial Real Estate Brokerage

In commercial real estate brokerage, the telephone is a valuable tool to use in growing any real estate business.  Why is that? There are easy connections to be made and systems of call contact to be developed with local people. What are the real facts? Unfortunately, most agents and brokers don’t devote enough time and […]

The Cold Calling Secrets You Wish You Knew a Year Ago

There are a number of ways to find new clients and listing leads in commercial real estate.  At the top of the list will always be cold calling as part of a prospecting model.  It is the most efficient way of connecting with a lot of new people in a location. Many agents struggle with […]