In commercial real estate brokerage, there are some important people to contact as part of a cold calling system of ongoing contact. In this chart by John Highman, you can
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This chart simplifies the cold calling processes for brokers and agents. It will help you see what to do in looking for new contacts and business, and then how to approach
There are simple things that you can do in making successful commercial real estate cold calls. Your success rate evolves almost entirely around your skills and conversational ability in making
In commercial real estate brokerage, the telephone is a valuable tool to use in growing any real estate business. Why is that? There are easy connections to be made and
There are a number of ways to find new clients and listing leads in commercial real estate. At the top of the list will always be cold calling as part
The telephone is a powerful prospecting tool in commercial real estate brokerage, and in saying that, certain things should be understood if you are going to make it work with
Like it or not, the ‘gatekeepers’ of business exist for a reason, and in part, that is to stop random people getting through to the ‘top person’ or manager of
Making cold calls can be and most likely is the most challenging aspect of commercial real estate brokerage. Connecting with new people requires a mindset and a systematic approach. It
In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new
In making lots of cold calls in commercial real estate you can build your client base and your chances of growing your listing base. That being said you do need