Marketing Sales

How to Use Telephone Prospecting to Generate More Leads and Sales

In commercial real estate today, there are plenty of opportunities to find and listings to create. It all comes down to everyone’s ability to develop systems and delve into the opportunities found. Conversations and marketing clarity will support the process for every agent as part of the prospecting activity. When an agent struggles to find […]


Top Quality New Business Plan for Agents

What is your new business plan in brokerage for the next 12 months? Forward planning is a good idea for every agent today. Have you ever thought about a plan for your new clients and listing growth? Some commercial real estate brokers and salespeople believe that they can spend just a whole day once a week […]

Marketing Podcast

Cold Calling Success Simplicity

When you tell a salesperson in commercial real estate to start making more cold calls locally to grow his or her business, he or she usually embarks on something that they have not done before or at best have little training on. It is a new competence and a new process for most agents.  That […]

The Truth is Cold Calling Works – These are The People to Call

In commercial real estate brokerage, there are some important people to contact as part of a cold calling system of ongoing contact.  In this chart by John Highman, you can get plenty of good call results by sticking to these groups of people as prospects in your real estate business.  Decide how you will approach […]

Commercial Real Estate Cold Calling Chart to Succeed

This chart simplifies the cold calling processes for brokers and agents.  It will help you see what to do in looking for new contacts and business, and then how to approach the telephone prospecting processes for yourself. Most agents and brokers know that they have to attract new business.  They will also know that the telephone […]


How You Can Improve Cold Calling in One Day in Commercial Real Estate Brokerage

There are simple things that you can do in making successful commercial real estate cold calls.   Your success rate evolves almost entirely around your skills and conversational ability in making prospecting calls.  Understand the property market for what it is, know your targeted groups of people, and then start making your calls. In this audio […]


Here is a Plan for Successful Cold Calling in Commercial Real Estate Brokerage

In commercial real estate brokerage, the telephone is a valuable tool to use in growing any real estate business.  Why is that? There are easy connections to be made and systems of call contact to be developed with local people. What are the real facts? Unfortunately, most agents and brokers don’t devote enough time and […]

The Cold Calling Secrets You Wish You Knew a Year Ago

There are a number of ways to find new clients and listing leads in commercial real estate.  At the top of the list will always be cold calling as part of a prospecting model.  It is the most efficient way of connecting with a lot of new people in a location. Many agents struggle with […]


Do Not Try Another Cold Call Without Reading This

The telephone is a powerful prospecting tool in commercial real estate brokerage, and in saying that, certain things should be understood if you are going to make it work with good results as part of your business model. Stay on task and improve your skills.  As a broker or agent, you can waste a lot […]

Gatekeepers Challenge Tenacity in Commercial Real Estate

Like it or not, the ‘gatekeepers’ of business exist for a reason, and in part, that is to stop random people getting through to the ‘top person’ or manager of a business.  So, that is the rule, and it is to be respected as part of your communications and prospecting processes.  Know the rules and […]

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