In commercial real estate brokerage you can gain a lot of leverage with your clients (and particularly the sellers) if you have regular marketing campaign strategy meetings to talk about the enquiry results to date and changes that can bring in more opportunity. Rarely will a marketing campaign be successful from the very start. Over…
One thing should be said here about commercial real estate today. The generic marketing of old really is of little help when it comes to attracting new clients and listings; the property market is refined and specialised. Personal involvement and direct action will get you better conversion factors with the new business that you require. …
In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads. Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered…
In today’s commercial real estate industry, every agent should strive to stand out in their market place as the dominant agent within a property type and location. That is why property specialisation is an important part of growing market share. It is difficult for any agent to achieve dominance across a number of different market…
In commercial real estate there are limited ways in which you can differentiate your services and yet the property market is so competitive. So what can you to build some factors that differentiate you as a property expert? Obviously you can and should be the expert agent at selling and leasing certain property types in…
In commercial real estate brokerage you will get more momentum and results from your local property market when you automate your marketing. Regularity is really important in spreading the message about your property skills and business. For most ordinary agents, the process of personal marketing is tedious and random; unfortunately that then leads to slow…
In commercial real estate today, there are certain things that you must do to consolidate and build your personal brand as a professional and specialised real estate agent or broker. Given the levels of brokerage competition in any town or city, top agents need to rise above others in the industry to attract better listings…
To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’. By that I mean doing the same things every day. The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property. That is when market share can start to grow. …
In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach. By definition that is the direct approach to people that may need your real estate services as an agent. The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…
When it comes to winning new leads and opportunities as a real estate agent, prospecting letters are a worthwhile strategy providing you follow the rules. They form a solid part of a business generation system for agents and brokers. In saying this, there are some facts that should be understood: Sending prospecting and canvassing letters…
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