In commercial real estate brokerage, your brand is a big part of your success over time. That brand is both personal and business based; it should consolidate and grow in a positive way. What is the target here? You want people to remember you and contact you when they get to a property challenge or…
A real estate broker that overlooks the importance of branding in their marketing will have difficulties in attracting and keeping both clients and new business. The brokerage brand supports the marketing process; that being said the brand itself comes in across a number of levels of client and customer interaction. You are also part of…
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