In commercial real estate brokerage the VIP customers that you find and nurture over time will likely be your best customers. They will be the sources of referrals and repeat business across sales, leasing, and property management. There is a well-known business formula that has been quite popular over the years called the ‘Pareto Principle’. …
In commercial real estate brokerage, the contact management system (CRM) that you choose and use will be a major factor in building your business. That being said, I see so many agents struggle with spreadsheets and primitive ways of recording contact information. Whilst the cheap alternatives are available, they can have limitations and thereby make…
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