Commercial Real Estate Agents – Four Important Ways to Focus Your Marketing Efforts for Results

ByJohn Highman

In commercial real estate brokerage, it is essential that you focus your marketing and prospecting efforts in particular ways so you can find clients and listings more effectively.  There is no point in spreading yourself across a wide area or a great number of property types to find new business, as the broader approach to…

How to Create a Custom Designed Marketing Campaign in Commercial Real Estate Brokerage

ByJohn Highman

When you pitch and present for a listing appointment, the marketing campaign that you recommend has to be custom designed in every respect for both the property and the client.  Don’t fall back into some ‘standard marketing model’ to save time.  Clients know when they are getting the ‘generic approach’ and will overlook agents that…