What is your real estate marketing doing for you now in commercial real estate? Are you reaching the right people in your location and can things improve? If you are like most agents, the marketing process can always improve. It is a deliberate process. Consider what you can do and here below are some ideas…
In brokerage sales and leasing, it always pays to understand what is going in your location regarding brokerage opportunities. In other words, you can and should choose your property market segments by type and location so that you are optimizing the future. A random approach to that doesn’t work well. Put some system in your…
So, if you want to be at the top of your sector as a quality agent with a large market share, the message is obvious. Every listing pitch and client presentation should contain a vendor-funded marketing strategy. Vendor Paid Campaign Funds Vendor paid marketing any property listing will help you get the message out into…
The idea of marketing a commercial or retail property for sale or lease is something that needs to be planned and staged. It should never be a random process. Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program. As agents, we have some strategic choices to…
As the property market shifts and changes now, there are plenty of listing opportunities evolving with all property types. People want to do things, and that is where our services as commercial real estate agents ‘come to the fore’. Taking the Right Actions There are things that you can do every day in commercial real…
In commercial real estate today, there are plenty of things to think about when it comes to marketing a property and to market yourself as an agent in a location. In this marketing chart by John Highman, we give you the main categories of activity to understand and work into as an agent in a…
Today we have many different marketing tools at our disposal. The traditional property promotional methods are still there with newspapers, flyers, and direct mail, but we now have a massive resource group of advertising tools to use online and through social media. Today in this podcast, I want to share some ideas about property marketing…
If one of your commercial real estate clients or prospects asked you why you are different as a real estate agent and why they should list their property with you, what would you say? Have you got some ideas? It can be a very difficult question for some agents and brokers to answer with clarity….
There are several lucrative real estate markets to consider in commercial real estate brokerage. Whether you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it. Property and business owners will need your help. There is no point in being a ‘generic’ real estate agent. The competition in…
The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…
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