Business sentiment in most city locations has changed a lot in the last 12 months. That has seen a lift in enquiry for premises both in leasing and in sales. So there are some commercial real estate opportunities from the local area that can be tapped into here. The traditional real estate signboard on a…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
Marketing in commercial real estate brokerage is quite a special process. The larger brokerages usually appoint a specialist consultancy group to assist with marketing control, costing, and recoveries. Over the last 10 years the vast array of promotional initiatives available to us both online and offline is truly amazing. Sometimes it is difficult to cover…
Marketing will always be a big part of property promotion in sales and leasing brokerage. That being said, there are many different ways to approach the process. There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’. Any client that gives you (and every other agent in…
When it comes to marketing and leasing any commercial property investment, you can undertake plenty of preparation when it comes to formulating the correct property promotion and advertising content. Understand your target market, the property, the client, and the prevailing market conditions. Frame your property advertising accordingly to attract the best levels of enquiry and…
If you want to attract new business and listings in commercial real estate brokerage you must lift your brand and personal exposure to the property market. You must stand out as the best agent for the job and the location. There is no ‘soft approach’ to winning new business in our industry. In creating exposure…
If you work in commercial real estate brokerage, you should seriously consider the opportunities that can be created through a blog strategy. You can integrate the blog specifically within your website or as part of your personal marketing process through the various social media channels. It is a very powerful tool to use online. Far…
Whilst a lot of commercial real estate marketing today will be online based, the traditional direct mail piece still offers good momentum and new client opportunity. As a broker or agent, if you are looking to establish a marketing campaign to attract new business in commercial real estate then merge a few direct mail campaigns…
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