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The 5 Cold Calling Commandments that Work in Commercial Real Estate Brokerage

A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process.  They do not recognize that prospecting via the telephone is an essential part of the property business; they then do…

The 5 Steps to Establishing Your Cold Calling System in Brokerage

The 5 Steps to Establishing Your Cold Calling System in Brokerage

Making cold calls can be and most likely is the most challenging aspect of commercial real estate brokerage.  Connecting with new people requires a mindset and a systematic approach.  It is perhaps the fastest way to grow your real estate business and yet also the most frustrating, given the level of discipline and drive required…

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