HTML Email Newsletter Strategies in Commercial Real Estate Brokerage

In commercial real estate brokerage today, you should have an e-mail newsletter strategy as part of your communication and contact processes with your clients and prospects.  The technology and the systems are available to make that newsletter strategy simple to implement. To get the e-mail process and newsletter underway, it is wise to consider the…

Key Website Strategies for Commercial Real Estate Brokers

Every commercial real estate brokerage should have a successful website.  The Internet is a large and growing part of our real estate business and property marketing activities today.  For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…

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Prospecting Sales Leads in Commercial Real Estate Brokerage

In commercial real estate brokerage, every agent or broker should be prospecting for sales leads every day.  The process should be part of the job specification for agents and brokers. Whilst the prospecting requirement sounds obvious, it is quite clear that many agents and brokers will overlook the requirements for prospecting on a regular basis. …

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Rent Roll Growth in Commercial Real Estate Brokerage

Many commercial agency principals and brokers will know that their rent roll or property management portfolio is a critical part of their business.  The income stability and commission opportunities that come from a rental and property management portfolio are real and valuable.  Over time the size and type of portfolio will give you better leasing…

Market Intelligence Gives Leverage to Commercial Real Estate Brokers
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Market Intelligence Gives Leverage to Commercial Real Estate Brokers

In commercial real estate you will get a lot of leverage from market intelligence and local property knowledge.  This then says that you really do need to know the things that are going on in your real estate zone or listing patch.  That may be an entire town or a portion of a city. At…

Selling Systems for Commercial Real Estate Brokers
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Selling Systems for Commercial Real Estate Brokers

So where are you headed in your territory and market?  In commercial real estate agency and brokerage today you can fast-track your listing and commission results if you have a ‘successful selling system‘.  The system itself should take into account the prevailing market conditions and the opportunities that you are looking for.  Directed action can…