How to Design Commercial Property Advertising Headlines and Layouts Quickly and Easily

How to Design Commercial Property Advertising Headlines and Layouts Quickly and Easily

When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…

Six Direct Marketing Solutions for Commercial Real Estate Brokers

Six Direct Marketing Solutions for Commercial Real Estate Brokers

In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing.  Are you up to the challenge?  So here are some ideas to help…

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…

5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate

In commercial real estate your property market will hopefully be all around you and your team.  You will be splitting that territory up into precincts and property types for the required focus.  In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…

Simple Formulas to Follow with Prospecting Letters in Commercial Real Estate Brokerage

Simple Formulas to Follow with Prospecting Letters in Commercial Real Estate Brokerage

In commercial real estate brokerage, you should be sending out plenty of prospecting letters in a regular ongoing way if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned. Without that telephone call activity, you will be losing out…

Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

Why You Need a Power Marketing Program in Commercial Real Estate Brokerage

There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage.  The competition will ‘walk all over you’, then take your listings and your clients.  That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…

Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

Why Commercial Real Estate Signage is Big Part of a New Business Tool Kit

In commercial real estate brokerage today, the signboard coverage that you create for yourself on listings and with local properties will always assist in growth of market share.  The agents and brokers with the consequential and comprehensive branding coverage will always get more inquiry; that’s how things work.   It has been that way for years…