When pitching for a listing in commercial sales, you need your marketing and visual aids to stand out as relevant and engage the property’s client or owner. When you do that well, you have positioned yourself more favourably to win the listing on the terms you need for progress. What is the goal of using…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements. The other segment of opportunity for us is that of local property investors. It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about…
In commercial real estate brokerage, far too many real estate agents offer generic marketing solutions across every listing without any specific recommendations. That situation should only be the case when it comes to ‘open listings’. Are you a ‘generic agent’ or a ‘top agent’? Top agents in the property market today demand listing circumstances where…
Everyone knows that the traditional newspaper media has limited value in commercial real estate marketing. The internet just keeps getting stronger and more innovative each year when it comes to property advertising and promotion. It directly follows that real estate agents and brokers really do need to know how to make online marketing more effective…
When you take any commercial real estate listing to the market, it is essential that you match the property to a segment of tenants and or buyers as the ultimate target audience. In that way you can then design the correct advertising copy and the images to suit. You only have a few weeks of…
In commercial real estate brokerage you will get more momentum and results from your local property market when you automate your marketing. Regularity is really important in spreading the message about your property skills and business. For most ordinary agents, the process of personal marketing is tedious and random; unfortunately that then leads to slow…
In commercial real estate brokerage today, there are plenty of people and other agents promoting listed properties and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis, you really…
A well run marketing campaign in commercial real estate brokerage will fast track listing inquiries and inspections. Ensure that you have all the bases covered when it comes to your quality properties and the associated marketing campaigns. Refresh your listings every couple of weeks so the internet search engines and the industry portals have something…
In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies. You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business…
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