The 5 Essential Fundamentals of Commercial Real Estate Marketing

When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in […]

The Direct Advantages of Business to Business Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements.  The other segment of opportunity for us is that of local property investors.  It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about […]

The Essential Rules of Marketing Property in Commercial Real Estate Brokerage

In commercial real estate brokerage, far too many real estate agents offer generic marketing solutions across every listing without any specific recommendations.  That situation should only be the case when it comes to ‘open listings’.  Are you a ‘generic agent’ or a ‘top agent’? Top agents in the property market today demand listing circumstances where […]

Commercial Real Estate Marketing Online – How Anyone Can Do It With Real Results

Everyone knows that the traditional newspaper media has limited value in commercial real estate marketing.  The internet just keeps getting stronger and more innovative each year when it comes to property advertising and promotion.  It directly follows that real estate agents and brokers really do need to know how to make online marketing more effective […]

Commercial Real Estate Brokers – Tapping into Your Target Audience of Buyers and Tenants for a Quick Result

When you take any commercial real estate listing to the market, it is essential that you match the property to a segment of tenants and or buyers as the ultimate target audience.  In that way you can then design the correct advertising copy and the images to suit.   You only have a few weeks […]

10 Marketing Automation Ideas for Commercial Real Estate Agents and Brokers

In commercial real estate brokerage you will get more momentum and results from your local property market when you automate your marketing.  Regularity is really important in spreading the message about your property skills and business. For most ordinary agents, the process of personal marketing is tedious and random; unfortunately that then leads to slow […]

Commercial Real Estate Agents – Making the Right Choices in Marketing Quality Listings

In commercial real estate brokerage today, there are plenty of people and other agents promoting listed properties and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis, you really […]

Essential Reflections on Commercial Real Estate Marketing Today

A well run marketing campaign in commercial real estate brokerage will fast track listing inquiries and inspections.  Ensure that you have all the bases covered when it comes to your quality properties and the associated marketing campaigns. Refresh your listings every couple of weeks so the internet search engines and the industry portals have something […]

Packaging and Marketing Your Commercial Real Estate Brokerage Services

In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies.  You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business […]

Commercial Real Estate Marketing as an Art Form

When you have a commercial property to sell or lease, the value of the marketing campaign in solving the property problem for the owner should not be underestimated.   Marketing is a real art form. Every quality property should be exclusively listed and professionally promoted; it is up to the agent to convince and convert the […]

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