In commercial real estate agency, you must have a response mechanism for all of your marketing activities. The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…
It has been said many times that a ‘picture is worth a thousand words’. In commercial real estate sales and leasing that is certainly the case. I would go on to say that ‘professionally taken photographs are worth many thousand words’. If you are going to take photographs for a listing or a website listing,…
Your website today is the front door of your commercial real estate agency business. Commercial real estate enquiries will come to you from the Internet, as well as the more traditional ways of marketing. Importantly, the Internet should be respected and handled as part of your marketing initiatives. Here are some ideas to help you…
Commercial real estate advertising is quite a special process. It requires an understanding of the target market, the property, and the prevailing market conditions. That being said, you can always design better commercial real estate promotional marketing material. Every property promotion should be carefully constructed to create enquiries and results. It is worth noting that…
Growing your commercial real estate practice can be quite a challenge if you lack the systems and the knowledge about the local area. That being said, the industry still offers significant rewards and opportunity for those agents that establish their market share and their brand. Here are some tips to help you grow your market…
The commercial real estate industry has change significantly over the last few years. The Internet has had major impact on the way in which we promote properties. That being said, the same rule applies when it comes to the commercial real estate agency itself. The marketing message about your offices and services needs to be…
As agents and specialists in commercial property marketing today, we need to provide specific promotional solutions for the properties that we exclusively list. Exclusive listings should be handled with more focus and commitment. Openly listed properties should receive minimal effort and only basic attention. It is hard for some new agents to the commercial property…
Commercial real estate marketing today is quite a special process for agents to undertake. I have created this chart for you and the team to use. Get it here as a pdf download. I like to see agents provide their clients with good marketing ideas that are different and relevant to the property market today. …
In commercial real estate today, the marketing of property for sale or lease should be well directed and focused. In this way you can attract the correct levels of enquiry for quality listings. It should be said that low quality and overpriced listings can waste a lot of your time as an agent. For this…
For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
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