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Simple Formulas to Follow to Find Your Ideal Commercial Real Estate Market

As you move through the commercial real estate year, understand the market conditions and the pressures and changes that apply locally. Look for the opportunities, and work with the best clients for the location. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify…

How Common Failure Stories Can Give You Marketing Leverage

In commercial real estate brokerage, a few ‘failure stories’ and ‘failure examples’ will give you some valuable leverage with clients and prospects.  In simple terms, they will start to listen to you. Look around your location and review all the listings that are out in the property market currently; many examples of property failure and…

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The Perfect Key Performance Indicators in Commercial Real Estate Brokerage

If you are working in commercial real estate brokerage, you will need to understand your numbers and how those numbers compare to the industry generally.  They are the key performance indicators that you should work to. There will always be levels of competition to monitor, and your commission and listing ratios will change throughout the…

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How to Design Effective Marketing Campaigns in Commercial Investment Property

Taking an investment property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…

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Faster Ways of Finding Listings in Commercial Real Estate Brokerage

If you have chosen to work in commercial real estate brokerage, you will need listings locally so you can control your stock and grow your market share. To find listings in volume, you must have a daily strategy plan that you can implement What is your prefered listing type? Do you only work on exclusive…

Commercial Real Estate Brokerage – How to Know Where Your Business is Headed

When you look into your real estate team and within the average brokerage, you will find that people respond differently to the opportunities and motivations of the industry.  Some agents and brokers will be better than others.  The earning differential between the team and across the property disciplines will be large. Look at the elements…

How to Use WordPress as a Powerful Marketing Tool in Commercial Real Estate Brokerage

If you are working as a broker or agent in commercial real estate brokerage, you should think about how you can build a solid and professional personal platform online.  WordPress is a remarkably clever online business tool to use in that way. Why do this? WordPress is basically a blogging platform and a very professional…

A Few Specific Words About Cold Calling Systems and Processes in Commercial Real Estate Brokerage

Many things can be said about cold calling as a strategy of new business in commercial real estate today.  There is no doubt that you can find new leads and opportunities efficiently by making lots of calls.  That being said it is very important to understand how telephone prospecting works and build the right skills…

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