Brokerage Marketing

How to Identify and Work with VIP Clients

Top VIP clients in commercial real estate are typically those who own high-quality properties in desirable locations. They are good clients to have and to maintain relationships with. Even so, you will discover that gaining their trust and attention will take some time. In addition, you will be competing against other agents with different marketing packages and […]


Direct Marketing to VIPs Guaranteed

In commercial real estate brokerage, some clients are more valuable to you, and those clients should be segmented off and communicated with differently.  In that way, you can build higher levels of conversion with better classes of property and transaction activity. Think about these questions: How many VIP clients or prospects do you have now? […]

Blueprint for Creating More VIP Clients in Commercial Real Estate Brokerage

If you choose your clients carefully in commercial real estate brokerage, there are usually multiple ways in which you can help them over time and that then leads to better commissions.  A good quality client can be a ‘client for life’ and a source of many levels of commissions and listings over a substantial period […]

Specific Ways You Can Help VIP Clients in Commercial Real Estate

In today’s commercial real estate market, there are many ways that you can help property investor clients as they deal with market changes and property performance or occupancy.  In many cases those investors will be ‘VIP clients’ looking at the bigger picture of property results and ways that investment returns can be optimized. Many agents […]

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