Everyone knows about social media and many use it in some way or form. Online marketing is a concept that sits well in commercial real estate today. The important thing is that you do different things and consistently so to promote your business and your real estate offering. What are your targets in marketing? You…
In commercial real estate brokerage, you can do many different things and you will get a few different results. Watching the results you get is very important because you can ‘tune’ your efforts, and ‘optimize’ your outcomes. There are structures to create and rules to set. Let’s do something with that. In today’s video podcast,…
Every year around now we get to the point of making some new years resolutions in our personal life. They are usually the things that we know we can do and should do. We also know that they will take some effort, and the results that we get from doing them would be significant. In…
The real estate market is always under change, and that is a great thing to use as a point of difference in your real estate business. Want some proof of that? Look at the property activities of the last five years or so in your location and you will see changes that you could have…
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy. That then creates a problem in the…
If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types. Some of those relationships take months if not years to bring in the results, so establish the process of…
There are plenty of commercial real estate opportunities in targeting franchise businesses from a leasing perspective. A franchise-type business will, in many cases, want a property to operate from; they have special property needs to suit their business models. You can be the person to help with that, providing leasing updates, lists of vacant premises,…
In commercial real estate brokerage, your awareness of current market trends will impact your ability to pitch, present, and convert new listings. That market awareness will give you confidence, which is ‘king’ in new business today. In simple terms you must be more confident than the competition about the market and your ability to resolve…
Commercial real estate call prospecting is quite special, and so it should be. You are working with valuable property listings, and highly intelligent clients and prospects. You must be a specialist of commercial property for your location to make cold calling work. Make the calls (lots of them) but also ensure that your skills are…
There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage. The competition will ‘walk all over you’, then take your listings and your clients. That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…
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