Navigating the ever-evolving commercial real estate landscape demands a proactive approach, especially in the face of a new property market cycle. Let’s face the facts. There are always other agents that will take your listing or try to. They will also try to attract your client to their business and services. What do you do…
The commercial real estate leasing market never disappears, and it is an excellent complement to work with if you are a real estate sales agent. Landlords or tenants are good clients for an agent to have locally as they lead to sales activities later. Leasing commercial property is a specialist and active segment of the…
The competitive edge you create in commercial real estate sales should be specific and relevant to your property market and client base. So, what is your competitive edge today in marketing properties for sale? It can be a profound question, and you can have a few answers that may help your cause; however, the answers…
There are six different factors in commercial real estate brokerage that can give you a competitive advantage. When you break it down like that, in a chart like this below, you can see where you can create your ‘edge’ and individual focus in commercial property activities. The message is that you can do more and…
If you are working in or starting a career in commercial real estate brokerage now, then it is absolutely critical that you develop a personal marketing plan and skill development strategy at the earliest stages of your new job and career. Ready for some action? You have to see things, research facts, and talk to…
In commercial real estate brokerage, understand exactly where you are positioned professionally against your competitors in your territory and location. When you have all the facts of positioning, you can do something about improving your business profile and market share. (NB – learn more about commercial real estate brokerage in our free course here) The…
When you work a zone or a precinct of properties in commercial real estate brokerage, you will soon know just who your competitors are and whether they are any good at what they do. You will also know how they position themselves in the property market to attract new business. What can you do now…
In commercial real estate brokerage, you do need to understand and define the strategic core of your property business. That strategic core should be matched to the prevailing market conditions, the property location, your skills, and the city you work in. So what is happening with property in your market and what is your strategic…
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