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There are plenty of things that you can do in commercial real estate brokerage to market a property. There are also specific things that you can do to market yourself as a specialist in the location for a particular property type. In saying that, the direct mail process works very well as a marketing tool […]
Direct Mail marketing is still an excellent way to attract new clients and prospects in commercial real estate brokerage. It is a fact that today many regular business communications are via email; so you have to do something different that is to be opened and read. For that very reason, direct mail correspondence is still […]
In commercial real estate brokerage today, you can create plenty of opportunity over time through a direct mail marketing campaign. That campaign can complement other strategies of connection such as calls, meetings, local area canvassing. Put some system into the local area, and you will find new business, be that in sales, leasing or property […]
Your mailing list is a valuable business tool to be fully optimised and used in commercial brokerage. You can establish your personal ‘brand’ locally, build a level of respect in your market, and attract new business in the form of clients and property listings. (NB – you can get plenty of mailing list ideas in […]
If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time. The concept here is that […]
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new […]
Tenants are the lifeblood of a commercial property. When you make the right choices with placing a tenant, you are stabilizing the asset for the long term and boosting the investment potential from the property. A good tenant can do many things for the investment over time. So the issue here is that you should […]
In commercial real estate brokerage, you should be sending out plenty of prospecting letters in a regular ongoing way if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned. Without that telephone call activity, you will be losing out […]
In commercial real estate brokerage, you need a number of new business processes working at the same time if you are going to attract and convert volumes of new business. One of those processes should be direct mail. When used in conjunction with telephone prospecting and door knocking, the typical direct mail piece can work […]
When it comes to growing and strengthening your commercial real estate database, you should consider a contact model that helps the client and their property focus. Property marketing should always be about the client and their property needs; not about you and your commission requirements. The mindset difference is extraordinarily important when it comes to […]
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