It is a fact that prospecting letters really work in commercial real estate brokerage. That being said you do need a plan to the process. As a marketing process, it is not just a matter of sending out letters and hoping that people will call you back. In most cases they won’t call. You have…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base. That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent. Every letter sent will involve cost and time. Consistency and relevance will get…
In commercial real estate agency you will have the constant need to generate leads and new business. The big question arises for many agents as to just how that is to be done. You have a few alternatives such as: Direct mail Cold calls Warm calls Flyers Brochures Emails Newsletters Database contact, etc. You may…
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