In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type. You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…
When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…
Like it or not, the internet has taken over the property industry in a major way. Newspaper based marketing now has limited value and is costly by comparison; the internet is effective, cheap, and the coverage is both enormous and timely. On that basis every property marketing campaign should be carefully considered and structured with…
In commercial real estate brokerage you can get significant listing leverage and new business leads from the internet marketing process. That being said, there are a few different strategies to be developed here at the level of the brokerage itself and at the individual agent level. Everyone knows that the internet has plenty of enquiry…
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