city view of hi rise buildings

How to Write Commercial Property Adverts that Can Convert More Inbound Inquiry

In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type.  You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…

tall buildings on beach

How to Use Marketing Suspense in Your Commercial Property Campaigns

When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…

Beef Up Your Commercial Real Estate Brokerage Website Initiatives this Way

Like it or not, the internet has taken over the property industry in a major way.  Newspaper based marketing now has limited value and is costly by comparison; the internet is effective, cheap, and the coverage is both enormous and timely.  On that basis every property marketing campaign should be carefully considered and structured with…

All Powerful Internet Marketing Rules in Commercial Real Estate Brokerage

In commercial real estate brokerage you can get significant listing leverage and new business leads from the internet marketing process.   That being said, there are a few different strategies to be developed here at the level of the brokerage itself and at the individual agent level. Everyone knows that the internet has plenty of enquiry…

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