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Brokerage

The Real Benefits of Direct Mail Marketing in Commercial Real Estate

How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate […]

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Brokerage

Finding the Perfect Direct Mail Solution Can Be Like a Roller-coaster Ride Without This Formula

It is a fact that letters sent to a targeted audience of business owners or investors in commercial real estate, will produce results.  Those results will be in calls, meetings, and repeat business.  It takes some time to build a position of ‘relevance’ as an agent or broker in the local property market. In your […]

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Brokerage

Key Principles to Know About Commercial Real Estate Prospecting Letters

Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business.  They are time consuming and costly.  Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients.  You need to do […]

Commercial Real Estate Brokerage – How to Achieve Effective Direct Mail Strategies

In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads.  Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered […]