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Marketing

Local Area Marketing Plan

When you work as a real estate agent today, your allocated area can be large and complex. You will have properties to research and people to find within that area. For that reason, and as part of successful local area marketing, it pays to split things into manageable chunks.  Simplify your location coverage. You can […]

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Marketing

Local Area Marketing Chart for Listing Agents

It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from […]

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Marketing Videos

Local Area Marketing Solutions for Agents

When you have a focus on getting more listings and clients in commercial real estate, the best way to do that is through a deliberate and direct local area marketing campaign. The local area will give you leads, listings, and new business. The more people that you talk to in the local area, the more […]

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Marketing Podcast

How to Get More Listings with Better Local Branding

In commercial real estate brokerage, there are plenty of things to do every day, but too many things can ‘swamp’ your progress in building market share and a client list. Note: If you want some proven marketing resources and ideas, you can get them here in our online community for free. In simple terms, you […]

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Brokerage

How to Set Your Competitive Position in Brokerage

There are plenty of agents and brokers working in investment sales.  If you are one of those, then you should think about how you can position yourself to gain a competitive strength or some ‘leverage’ that helps you attract real estate listings and clients over time. What can you do to ‘get the edge’ in […]

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Marketing Podcast

How to Get Higher Results With Local Area Marketing

Put some strategy into your property promotion activities and particularly so with local area marketing. When you do that, you can attract both enquiry and future listing opportunities.  The local area is so important to your business building activities and in building your brokerage market share. Build your local area marketing plan across particular precincts, […]

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Brokerage Marketing

Exclusive Local Area Marketing Blueprint for Brokerage

It is a known fact that the local area is the best location to find buyers and tenants for commercial and retail property.  The local people around you are already aware of the place, the properties, and the opportunities.  They also know what they can pay or want to spend when it comes to sale […]

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Brokerage

Why You Should Pull Apart Your Commercial Property Market and How to Do It

You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings.  There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you […]

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Brokerage

An Easy Do It Yourself Marketing Plan in Commercial Real Estate Brokerage

In commercial real estate, and as a broker or agent, you need a marketing plan for yourself if you want to succeed with listings and commissions. How you do that will depend on several things including property speciality, customer types, and future opportunity.  Talk to people and put yourself into the local area when it […]

How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage

Attracting people and interest to a property marketing campaign is critical.  In sales and leasing, the rules are the same.  There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences […]

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