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Brokerage Marketing

Exclusive Local Area Marketing Blueprint for Brokerage

It is a known fact that the local area is the best location to find buyers and tenants for commercial and retail property.  The local people around you are already aware of the place, the properties, and the opportunities.  They also know what they can pay or want to spend when it comes to sale […]

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Brokerage

Why You Should Pull Apart Your Commercial Property Market and How to Do It

You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings.  There are always things happening, and your focus on that will help you build a ‘results record and pipeline of new business’. Commercial real estate brokerage is a personal system; you […]

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Brokerage

An Easy Do It Yourself Marketing Plan in Commercial Real Estate Brokerage

In commercial real estate, and as a broker or agent, you need a marketing plan for yourself if you want to succeed with listings and commissions. How you do that will depend on several things including property speciality, customer types, and future opportunity.  Talk to people and put yourself into the local area when it […]

How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage

Attracting people and interest to a property marketing campaign is critical.  In sales and leasing, the rules are the same.  There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences […]

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Brokerage

How to Build a Good Reputation in Commercial Real Estate Brokerage

When you consider your brokerage and its position in the local area, there are competitive facts to review and shape.  It is a strategy to develop over time.  Your business ‘brand’ is in the middle of the competitive concept and you must do something with that.   Put yourself and your brokerage brand firmly into the […]

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Brokerage

Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently, […]

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