In the competitive world of commercial real estate brokerage, mastering the art of cold calling is not an option but a must. This tried-and-true method is still one of the most effective ways to prospect, build relationships, and eventually close deals in the industry. This podcast episode discusses the importance of cold calling and the…
A random approach to commercial real estate brokerage does not work overly well at any time, and as the property market is under change currently, the only way forward is by using systems of focus and consistent daily activity. That is then a personal approach and discipline. Luck is not a good thing to rely…
A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process. They do not recognize that prospecting via the telephone is an essential part of the property business; they then do…
When you work in commercial real estate brokerage the prospecting process will be critical to the results at you achieve in sales, leasing, or property management. Cold calling will be part of that business strategy and results process. It should be the central part of your approach to reaching out to new people locally and…
The telephone is an important tool when it comes to commercial real estate client contact and brokerage activity. You can use the telephone to a strategic advantage each and every working day. It can save you a lot of time, and help you move to the next level of activity in your real estate business….
Cold calling can be a challenge for many a commercial real estate broker or agent. The facts of the matter is that cold calls have to be made if you want to get anywhere in commercial real estate today. Today the telephone is a valuable prospecting tool for new business for most brokers and agents….
When you know how to cold call properly in commercial real estate brokerage, you can convert a lot more people to your database and prospect list. Over time that can lead to better listings, referrals, and a growth of clients. So the cold calling process is a skill and it should be developed through practice;…
In commercial real estate brokerage, success in cold calling will come when you stop trying too hard. When you are pushing a telephone conversation things get difficult and the person that you are talking to can sense desperation. As a ‘golden rule’ in telephone based prospecting, you should be focusing on creating a conversation and…
In commercial real estate agency, you will find that many commercial property agents develop a degree of call reluctance and avoid the prospecting process accordingly. Over time this one single fact will have a major negative impact on their market share with new listings. The way to beat call reluctance is to start the process…
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