There are many things that you can do with social media today. That says that you can involve and use your social media channels with commercial real estate brokerage across sales, leasing, and Property Management. Where do you start? You can boost your business and also your client engagement strategies when it comes to social…
So many people struggle with the cold calling processes. That is unfortunate because using the telephone is a big part of our business and in creating opportunity with landlords, property investors, and business owners. If you are struggling with new business and market share, then read on. Call the people that you consider as ‘targets’…
It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites. On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals. There is, however, a cost…
In commercial real estate today, agents and brokers should be focusing on database growth and fresh new client connection. The property market is always under change and that is to our advantage. In saying that, the change has to be tapped into and that is where a good business plan and client contact strategy…
Don’t complicate your real estate day. Plan it and control it; you are the person in charge. The degree to which you control the business day will largely impact your results. Given that you work on some form of commission and or a reward based remuneration, your working hours each day and how you spend…
The marketing process in commercial real estate today is critical in so many different ways. Treat the topic with care, specialization, and professionalism. Your career success evolves around marketing and the many variations of that. So why worry so much about promotion and marketing? You can and should be promoting yourself and your exclusive…
In commercial real estate brokerage, you can get feedback from a number of directions. Importantly that feedback you seek should be from the people and the channels that matter. That feedback is from the experienced people that are already ‘market achievers’. Don’t look to inexperienced sales managers or your brokerage peers for that feedback. When…
The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing. Are you up to the challenge? So here are some ideas to help…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
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