Commercial Property Leasing – A Marketing Model for Agents

When it comes to leasing commercial property or retail property it is really important that you put together some systems of control and marketing as the local leasing specialist.  Success in property leasing comes from knowing the local tenants and having good quality listings on your books. There are always opportunities around the local area…

Ways to Develop a Personal Marketing Plan in Commercial Real Estate Agency

Ways to Develop a Personal Marketing Plan in Commercial Real Estate Agency

In commercial real estate agency, you must develop a personal marketing plan to spread the word about your relevance as a top agent.  If you follow through on the plan every day, market share gets a whole lot easier. The secret to building your commercial real estate business is in ongoing contact.  In other words,…

Capturing Responses from Your Commercial Real Estate Marketing

In commercial real estate agency, you must have a response mechanism for all of your marketing activities.  The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…

Advertising Hits the Spot in Commercial Real Estate Agency

Commercial real estate advertising is quite a special process.  It requires an understanding of the target market, the property, and the prevailing market conditions.  That being said, you can always design better commercial real estate promotional marketing material. Every property promotion should be carefully constructed to create enquiries and results.  It is worth noting that…

How to Build a Marketing Campaign in Commercial Real Estate Today

When you get an ‘exclusive listing’ in Commercial Real Estate, the marketing campaign is quite special.   It is special as opposed to that which is comprised for a generically listed ‘open listing’.   That fact should be reason enough for clients to choose the high input marketing campaign.  Given all of that, it is still interesting…

What Should Agents Expect with Commercial Real Estate Marketing and Advertising Today

As agents and specialists in commercial property marketing today, we need to provide specific promotional solutions for the properties that we exclusively list.  Exclusive listings should be handled with more focus and commitment.  Openly listed properties should receive minimal effort and only basic attention. It is hard for some new agents to the commercial property…

Advertising and Marketing Leverage in Commercial Real Estate Agency

In commercial real estate sales and leasing, the traditional advertisement has a lot of power in attracting the right enquiry.  It’s just that the location of the advertising has changed a lot.  Our strategy of marketing needs to change with it. Today we are getting most of our enquiry from the internet, so the advertising…

Highly Organised Retail Shopping Centre Marketing Builds the Tenant Mix
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Highly Organised Retail Shopping Centre Marketing Builds the Tenant Mix

The marketing of a retail shopping centre is critical to helping the overall property performance, and encourage the tenant mix to thrive in sales and customers.  Even in these tougher retail times, a small strip shopping centre should have a marketing plan, albeit simple and basic.  The larger the retail property the more complex the…