real estate agent meeting

Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…

business people walking together

5 Steps to an Inquiry Generation System for Brokers and Agents

Like it or not, every agent or broker must have an enquiry generation system that opens up the potential of a listing with many inspections, offers, and property conversions.  I say it’s a system because it’s a personal way of approaching the market and the issues that are going on locally. Without such a system,…

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