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Podcast

How Marketing Letters Work in Commercial Real Estate

If you are looking to grow your real estate business, the consider sending letters to targeted people as part of your prospecting system. Don’t send great numbers of letters, but a select number every day. Note: If you would like some more marketing tips in commercial real estate, you can get them here in our […]

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Brokerage

Finding the Perfect Direct Mail Solution Can Be Like a Roller-coaster Ride Without This Formula

It is a fact that letters sent to a targeted audience of business owners or investors in commercial real estate, will produce results.  Those results will be in calls, meetings, and repeat business.  It takes some time to build a position of ‘relevance’ as an agent or broker in the local property market. In your […]

Recipe for Success with Direct Mail

You can and should use direct mail as part of prospecting for new business in commercial real estate brokerage.  It is a fact that letters create more engagement than emails, and letters are now seen as more professional in many respects. If you are looking to structure a new business campaign in your brokerage business, […]

Commercial Real Estate – The Key Components of a Successful Direct Mail Campaign

In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new […]

Effective Strategies for Developing Sales Letters in Commercial Real Estate Brokerage

The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years.  In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally.  (NB – you can get our […]

Commercial Real Estate Brokerage – How to Achieve Effective Direct Mail Strategies

In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads.  Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered […]